First to Market Enabler

"The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow." - Rupert Murdoch

First to Market Enabler - addresses the challenge of commercialising new products and services ahead of your competitors. Delays can be costly, not only to revenues, but also to the long-term effects on brand sustainability, and in losing technology leadership to competition.

What does it deliver?

First to Market Enabler delivers a specific capability, service, or product that is unique to the market place. First to Market Enabler achieves this within an accelerated timeline, enabling your business to achieve 'Competitive Advantage' and gain significant market share, technology leadership and positive brand promotion.

Whilst with 'First to Market', speed is a primary objective; quality and cost containment play an equal part in delivery. This is supported by a fixed commercial partnership agreement.

Why does it deliver?

First to Market Enabler delivers through an accelerated process, the objectives of a robust business case, which in turn, shapes the decision making and engagement environment. This clears the priorities within the business, for a high quality clinical delivery programme, fully focusing on time, quality, cost and risk management.

How does it deliver?

First to Market Enabler, sets the foundation for a successful 'First to Market' release by quickly establishing a focused delivery programme. This programme supports the robust business case and combines it with an efficient decision making process. The approach is used to collaboratively bring teams together in an intensive 'Hot House' environment. This enables teams to conclude requirements gathering, design and delivery plans and assists in establishing agility and adaptability as pre-requisites for successful enablement of the objectives.

Stakeholders are clearly communicated with, at regular intervals, whilst the programme team are motivated, inspired and led by Bohill to deliver the conceptualised strategy into reality. Experience has demonstrated that traditional implementation times can be shortened by as much as 50% using the 'First to Market Enabler' service.

Why Bohill Consultancy?

• Successful delivery of £100m+ of ICT Programme Initiatives.
• 100% success rate when delivering 'First to Market' strategic objectives, within complex programme initiatives, to time, and to budget. We are a proven, dynamic, agile and innovative safe pair of hands.
• Our specialised and experienced Telecoms consultants drive success, ensuring a sustainable asset is implemented.
• We truly partner our customers by promoting fixed commercial and milestone delivery commercial agreements. It is therefore in our interests to deliver to plan.
• We enable competitive advantage and significant return on investments.

Example of First to Market Enabler Delivery

Bohill were tasked with delivering a highly complex initiative involving the Ericcson CS5.0 Charging System against aggressive timescales to achieve 'competitive advantage' and to meet an EU Regulatory deadline requirement. The remit entailed full end-to-end Management of a &euro4 million Programme, managing multiple vendors and internal clients. Due to the necessity for rapid change, within the backdrop of a customer billing system, potential risks and profile were extremely high and akin to 'open heart surgery'. Any downgrade in customer experience would have resulted in high rates of negative customer churn and loss of revenues and profits

Due to the limited time constraints, 'First to Market Enabler' included the overlapping of feasibility, design, development, integration and end-to-end test phases to ensure the solution was delivered by the fixed date. Our vast experience in managing complex programme risks by combining our 'Assurance Services', ensured that no 'heart attacks' occurred. The deadline was successfully met, within budget, and Vodafone Ireland were able to achieve their strategic objective of delivering 'competitive advantage' to the business by being first to market.

Vodafone Ireland were able to capitalise on these achievements, by delivering a superior customer experiences to market, enhancing their brand loyalty in the process and reducing negative churn with their customers. Through the release of positive press statements to position their messaging of technology leadership, customer experience enhancement and brand loyalty, Vodafone Ireland were able to increase new customers as a direct result of achieving 'competitive advantage'.